About Us

Quality, Fashionable, Comfortable Swimwear For All

Designed in Australia and run by a team of women.

Swimwear on the mission

Infamous Swim is more than just a swimwear brand. We are on a mission to break the mould! We believe every woman and every kind of body deserves to feel confident, sexy, empowered and comfortable in their swimwear.

We are passionate about promoting positive body image, loving the skin you’re in and creating a community of like-minded women who support one another. From bikinis, one piece swimsuits, rash suits and beyond, every garment we create is designed for the female form, in every shape and size, through every stage of womanhood.

Swimwear for the journey

We design swimwear for the journey; for single women, for pregnant women, for postpartum women and for motherhood. In Infamous Swim swimwear you can grow your baby, nurse your baby and chase that baby turned toddler along the beach, all in a swimsuit that makes you feel supported, confident and sexy.

All our swimwear is crafted from quality materials that feel buttery soft, supportive and uber comfortable. Our designs are on-trend and our fits are created to suit every woman, in every shape and size. Our swimwear collections are designed to stand out on your own, or match with your whole family, from your hubby to your bubby.

Gemma Crowe

Owner & Designer of Infamous Swim

Meet our founder

Gemma is our founder and fearless leader, she is fuelled by the desire to create swimwear that women feel empowered and sexy in, at any age, through any life stage.

Gemma wants every woman to feel confident and be free to wear a swimsuit or bikini that they love, not what anyone else tells them they should be wearing! And she’s set the standard for matching with your mini too, by creating our entire range to match with your partner and your little ones.

Gemma loves what she does and is responsible for the creation of the community of like-minded women that wear Infamous Swim, if you’ve ever got in touch with our brand, it’s highly likely you've been chatting with Gemma herself!

Gemma is all about family, friends and community. When it comes to family, Gemma is a Mum of three boys! (Yep, 3 boys...hence why she started a swimwear range for Mothers and their daughters) and now she has a baby on the way, so soon to be a Mum of 4 #supermum.

From a young age, she had an obsession with swimwear. Throughout her teenage years, this developed into a very expensive addiction. Weekly, she was purchasing multiple pairs of swimwear.

In 2014 her penchant for boutique shopping inspired the co-creation of a homewares brand. After that, it was time to own and design her own swimwear label. And here we are.

" The success of every woman should be the inspiration to another. We should raise each other up. Make sure you’re very courageous: be strong, be extremely kind, and above all, be humble "
- Serena Williams

We are passionate about supporting women

Infamous Swim is passionate about supporting women, and we are proudly a Friend of Share The Dignity and a partner in the Move4Dignity Campaign. Share the Dignity works to make a real, on the ground difference in the lives of those experiencing homelessness, fleeing domestic violence, or doing it tough. They distribute period products to those in need and work to end period poverty here in Australia.

Move4Dignity is a virtual exercise challenge to fundraise in support of vulnerable Australians with Share The Dignity.