About Us

Quality, Fashionable, Comfortable Swimwear For All

Designed in Australia and run by a team of women.

Swimwear on the mission

Swimwear for the journey

Gemma Crowe

Owner & Designer of Infamous Swim

Meet our founder

Gemma is our founder and fearless leader, she is fuelled by the desire to create swimwear that women feel empowered and sexy in, at any age, through any life stage.

Gemma wants every woman to feel confident and be free to wear a swimsuit or bikini that they love, not what anyone else tells them they should be wearing! And she’s set the standard for matching with your mini too, by creating our entire range to match with your partner and your little ones.

Gemma loves what she does and is responsible for the creation of the community of like-minded women that wear Infamous Swim, if you’ve ever got in touch with our brand, it’s highly likely you've been chatting with Gemma herself!

Gemma is all about family, friends and community. When it comes to family, Gemma is a Mum of three boys! (Yep, 3 boys...hence why she started a swimwear range for Mothers and their daughters) and now she has a baby on the way, so soon to be a Mum of 4 #supermum.

From a young age, she had an obsession with swimwear. Throughout her teenage years, this developed into a very expensive addiction. Weekly, she was purchasing multiple pairs of swimwear.

In 2014 her penchant for boutique shopping inspired the co-creation of a homewares brand. After that, it was time to own and design her own swimwear label. And here we are.

" The success of every woman should be the inspiration to another. We should raise each other up. Make sure you’re very courageous: be strong, be extremely kind, and above all, be humble "
- Serena Williams

We are passionate about supporting women